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STORY
Old Floor Italy is the result of a family passion passed on over the generations. The founder was a great wood handicraftsman, he accurately chose every board to study the best use. The time and energy dedicated to the wood manufacturing has matured into unique and qualified experience based on the respect of nature and its original beauty.
Old Floor has learnt to combine tradition and manual skills with progress and technology, to offer clients top quality aged and contemporary wood floors.

BRAND
Old Floor’s success can be enclosed in a formula of the essential values of the company: tradition, respect and quality.
A brand that summarizes those values of the wooden floorings in the name itself. The values are found in the meaning of the name Old Floor (antique floor) as well as in the logo that simplifies the tree structure and branching and by the green colour almost synonymous of nature.
The Old Floor brand connected with nature and tradition communicates a strong contemporary identity.
Old Floor is a brand with great traditions yet strongly projected into the future with quality and exclusivity. Designed as a solution for every use, Old Floor, suggests immediate quality and reliability continually evolving.

MISSION
When you love wood, in the same way we do, you want to make everyone that works in this area, part of the emotions that Old Floor lives with everyday.
Our aim is to use logs coming from Forests governed by reforestations and settlement plans to guarantee perpetuity of the resources they provide us.
Old Floor’s mission is to produce high quality floors with prestigious boards, hand-crafted, with exclusive colours and finishes to offer clients, architects, experts and individuals a variety of parquet floors suitable for every environment.


TARGET
Old Floor aims at a target of particular and very demanding clients that understand the values and emotions of the woody species as well as the manual work and handicraft of those products. Often those people that look for a different floor choose Old Floor because they want to recreate that connection with nature that was lost along the way through the city walls.
To enter a room and when closing the door behind you lock out all the worldly things, slip off your shoes and let the warmth of the modelled wood boards bring you back to that calmness and peace found in the forests.